TY  - BOOK
AU  - Frank,Robert H.
TI  - Microeconomics and behavior
SN  - 0071232044
U1  - 338.5 22
PY  - 2003///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Microeconomics
KW  - BUEsh
KW  - Economic man
KW  - Self-interest
KW  - Consumer behavior
KW  - Examinations, questions, etc
KW  - BUSADM
KW  - GGEN
KW  - February2018
N1  - Includes bibliographical references and index; ch. 1; Thinking like an economist --; ch. 2; Supply and demand --; ch. 3; Rational consumer choice --; ch. 4; Individual and market demand --; ch. 5; Applications of rational choice and demand theories --; ch. 6. The; economics of information and choice under uncertainty --; ch. 7; Explaining tastes : the importance of altruism and other nonegoistic behavior --; ch. 8; Cognitive limitations and consumer behavior --; ch. 9; Production --; ch. 10; Costs --; ch. 11; Perfect competition --; ch. 12; Monopoly --; ch. 13;  Imperfect competition : a game-theoretic approach --; ch. 14; Labor --; ch. 15; Capital --; ch. 16; General equilibrium and market efficiency --; ch. 17; Externalities, property rights, and the Coase theorem --; ch. 18; Government
ER  -