TY  - BOOK
AU  - Buell,Victor P.
TI  - Handbook of modern marketing
SN  - 0070088543
U1  - 658.8 22
PY  - 1986///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - BUEsh
KW  - GGEN
KW  - BUSADM
KW  - February2018
N1  - Includes bibliographical references and indexes
ER  -