TY  - BOOK
AU  - Wilmshurst,John
ED  - Institute of Marketing.
ED  - CAM Foundation.
TI  - The fundamentals and practice of marketing
SN  - 0750609974
U1  - 658.8 22
PY  - 1995///
CY  - London, Boston
PB  - Butterworth-Heinmann
KW  - Marketing
KW  - BUEsh
KW  - BUSADM
KW  - January2018
N1  - Includes bibliographical refernces and index
ER  -