TY  - BOOK
AU  - Light,Larry
AU  - Kiddon,Joan
TI  - New brand leadership: managing at the intersection of globalization, localization and personalization 
SN  - 0134193822
U1  - 658.827 22
PY  - 2015///
CY  - Old Tappan
PB  - Pearson Education
KW  - Branding (Marketing)
KW  - Management
KW  - BUEsh
KW  - Advertising
KW  - GGEN
KW  - BUSADM
KW  - December2017
N1  - Includes bibliographical references and index
ER  -