TY  - BOOK
AU  - Sharp,Byron
TI  - How brands grow: what marketers don't know 
SN  - 9780195573565 (hbk.)
U1  - 658.827 22
PY  - 2017///
CY  - Oxford, New York
PB  - Oxford University Press
KW  - Branding (Marketing)
KW  - BUEsh
KW  - BUSADM
KW  - BUSECO
KW  - GGEN
KW  - November2017
N1  - Reprint of the 2010 ed
; Bibliography : p. 218-228
ER  -