TY  - BOOK
AU  - Hooley,Graham
TI  - Marketing strategy and competitive positioning
SN  - 9781292017310 (print)
U1  - 658.802 22
PY  - 2017///
CY  - Harlow
PB  - Pearson Education Limited
KW  - Target marketing
KW  - BUEsh
KW  - Marketing
KW  - Management
KW  - Business planning
KW  - BUSADM
KW  - October2017
N1  - Includes bibliographical references and indxes
ER  -