TY  - BOOK
AU  - Wilson,Alan M.
TI  - Services marketing: integrating customer focus across the firm 
SN  - 9780077169312
U1  - 658.8 22
PY  - 2016///
CY  - Berkshire
PB  - McGraw-Hill Higher Education
KW  - Service industries
KW  - Marketing
KW  - BUEsh
KW  - Customer services
KW  - BUSADM
KW  - GGEN
KW  - September2017
N1  - Includes bibliographical references and index
ER  -