TY  - MANSCPT
AU  - Hafez,Mariam Hassan
AU  - Eid,Mohamed
TI  - A study on the factors affecting celebrity endorsers effectiveness: similarity and wishful identification with the celebrity and its effects on purchase intent 
U1  - 650 22
PY  - 2010///
KW  - Business Administration
KW  - Projects
KW  - BUEsh
KW  - BUSADM
KW  - August2017
N1  - A dissertation submitted in part fulfillment of the requirements for  the award of B.A. in Business Administration
ER  -