TY  - GEN
AU  - Hawkins, Del l.              
AU  - Hawkins,Del I.
AU  - Mothersbaugh,David L.
AU  - Best,Roger J.
TI  - Consumer behavior: building marketing strategy 
SN  - 0073101370 (book : alk. paper)
U1  - 658.83420973 22
PY  - 2007///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Consumer behavior
KW  - United States
KW  - BUEsh
KW  - Market surveys
KW  - Case studies
N1  - Includes bibliographical references and indexes
UR  - http://www.loc.gov/catdir/enhancements/fy0668/2005054357-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
ER  -