TY  - GEN
AU  - Hoffman, K. Douglas.         
AU  - Bateson,John E.G.
AU  - Hoffman,K.Douglas.
TI  - Services marketing: concepts, strategies & cases 
SN  - 0324319967 (hardcover)
U1  - 658.8 
PY  - 2006///
CY  - Mason, OH
PB  - Thomson /South-Western,2006
KW  - Service industries
KW  - Marketing
N1  - Rev. ed of: Essentials of services marketing. 2nd ed. c2002; Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/fy0607/2005934852.html
ER  -