TY  - GEN
AU  - Zeithaml, Valarie A.         
AU  - Bitner,Mary Jo
AU  - Gremler,Dwayne D.
TI  - Services marketing: integrating customer focus across the firm 
SN  - 0072961945 (alk. paper)
U1  - 658.8 
PY  - 2006///
CY  - Boston
PB  - McGraw-Hill/Irwin,2006
KW  - Service industries
KW  - Marketing
KW  - Customer services
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy0619/2004065642-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0619/2004065642-t.html
ER  -