TY  - GEN
AU  - Cheverton, Peter.            
TI  - Key marketing skills: strategies, tools, and techniques for marketing success 
SN  - 0749442980
U1  - 658.8 22
PY  - 2004///
CY  - London, Sterling, VA
PB  - Kogan Page,2004
KW  - Marketing
KW  - Strategic planning
N1  - Includes index
UR  - http://www.loc.gov/catdir/toc/ecip0420/2004017032.html
ER  -