TY  - GEN
AU  - Peter, J. Paul.              
AU  - Donnelly,James H.
TI  - A Preface to Marketing Management
SN  - 007296216X (alk. paper)
U1  - 658.8 
PY  - 2006///
CY  - Boston, Mass.
PB  - McGraw-Hill,2006
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. 239-245) and index
UR  - http://www.loc.gov/catdir/enhancements/fy0619/2004063160-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0619/2004063160-t.html
ER  -