TY  - BOOK
AU  - Cooper,Donald R.
AU  - Schindler,Pamela S.
TI  - Marketing Research
T2  - McGraw-Hill/Irwin Series in Marketing
SN  - 0071115706
U1  - 658.83 22
PY  - 2006///
CY  - New York
PB  - The McGraw-Hill/Irwin / The McGraw-Hill Companies, Inc.
KW  - Marketing research
KW  - BUEsh
KW  - BUSADM
N1  - Glossary : p. 750-766; Indexes: p. 771-790; Bibliography: p. 726-749
ER  -