TY  - BOOK
AU  - Zeithaml,Valarie A.
AU  - Bitner,Mary Jo
AU  - Gremler,Dwayne D.
TI  - Services marketing: integrating customer focus across the firm 
SN  - 9780071086967
U1  - 658.8 22
PY  - 2013///
CY  - New York
PB  - McGraw-Hill Higher Education
KW  - Service industries
KW  - Marketing
KW  - BUEsh
KW  - Customer services
KW  - BUSADM
KW  - March2017
KW  - Text book
N1  - Previous ed.: Boston, Mass.; London: McGraw-Hill, 2009; Index : p. 622-642; Includes bibliographical references
ER  -