TY  - GEN
AU  - Johnston,Mark W.
AU  - Marshall,Greg W.
TI  - Relationship selling and sales management
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0072983175
U1  - 658.85 22
PY  - 2005///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Selling
KW  - BUEsh
KW  - Relationship marketing
KW  - Customer relations
KW  - August2015
N1  - Glossary : p. 415-423; Includes Indexes; Distributer: Al-Ahram
ER  -