TY  - GEN
AU  - Kotler, Philip.              
AU  - Keller,Kevin Lane
TI  - A Framework for Marketing Management
SN  - 0131452584
U1  - 658.8 
PY  - 2007///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall,2007
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -