TY  - BOOK
AU  - Cateora,Philip R.
TI  - International marketing
SN  - 9781259253065 (alk. paper)
U1  - 658.848 22
PY  - 2016///
CY  - New York
PB  - McGraw Hill Education
KW  - Export marketing
KW  - BUEsh
KW  - International business enterprises
KW  - BUSADM
KW  - BUSECO
KW  - February2019
KW  - Text book
N1  - Includes glossary; This International student edition is for use outside the U. S; Includes bibliographical references and indexes
ER  -