TY  - GEN
AU  - Clow, Kenneth E.             
AU  - Baack,Donald
TI  - Integrated advertising, promotion & marketing communications
SN  - 0131866222
U1  - 659.1 
PY  - 2007///
CY  - Upper Saddle River, NJ
PB  - Pearson Prentice Hall
KW  - Communication in marketing
KW  - Advertising
ER  -