TY  - BOOK
AU  - Larose,Daniel T.
AU  - Larose,Chantal D.
TI  - Discovering knowledge in data: an introduction to data mining, second edition 
T2  - Wiley series on methods and applications in data mining
U1  - 006.312 22
PY  - 2014///
CY  - Hoboken
PB  - John Wiley & Sons, IEEE Computer Society
KW  - Data mining
KW  - BUEsh
KW  - COMSCI
KW  - November2016
N1  - Includes bibliographical references and index
N2  - This book provides the tools needed to thrive in today's big data world. The author demonstrates how to leverage a company's existing databases to increase profits and market share, and carefully explains the most current data science methods and techniques. The reader will "learn data mining by doing data mining". By adding chapters on data modelling preparation, imputation of missing data, and multivariate statistical analysis, the second edition remains the eminent reference on data mining. It offers an appendix on data summarization and visualization as well as extensive coverage of the R statistical programming language as well as 280 end-of-chapter exercises. --
ER  -