TY - BOOK AU - Ahlemeyer-Stubbe,Andrea AU - Coleman,Shirley TI - A practical guide to data mining for business and industry SN - 9781119977131 U1 - 006.312 22 PY - 2014/// CY - Chichester PB - John Wiley & Sons KW - Data mining KW - BUEsh KW - Marketing KW - Data processing KW - Management KW - Mathematical models KW - COMAME KW - November2016 N1 - Index : p. [296]-303; Bibliography : p. 285 - 295 ER -