TY  - BOOK
AU  - Kelley,Larry D.
AU  - Sheehan,Kim
AU  - Jugenheimer,Donald W.
TI  - Advertising media planning: a brand management approach 
SN  - 9780765640901
U1  - 659.111 22
PY  - 2015///
CY  - New York, Oxon
PB  - Routledge / Taylor & Francis Group
KW  - Advertising media planning
KW  - BUEsh
KW  - Brand name products
KW  - Marketing
KW  - COMAME
KW  - November2016
N1  - Index : p. 331-348; Includes bibliographical references
ER  -