TY  - BOOK
AU  - Martinez Lopez,Francisco J.
AU  -  Aguilar-Illescas,Rocío
AU  - Molinillo,Sebastián
AU  - Anaya-Sánchez,Rafael
TI  - Online brand communities: using the social web for branding and marketing 
SN  - 9783319248240
U1  - 658.8 22
PY  - 2016///
CY  - New York
PB  - Springer international publishing
KW  - BUEsh
KW  - Electronic commerce
KW  - COMAME
KW  - November2016
N1  - Includes bibliographical references
ER  -