TY  - BOOK
AU  - Fetscherin,Marc
TI  - CEO branding: theory and practice 
SN  - 9781138013728
U1  - 658.42 22
PY  - 2015///
CY  - New York, Oxon
PB  - Routledge / Taylor & Francis Group
KW  - Chief executive officers
KW  - BUEsh
KW  - Branding (Marketing)
KW  - Corporate image
KW  - BUSADM
KW  - October2016
N1  - Index : p. 295-302; Includes bibliographical references
ER  -