TY  - BOOK
AU  - Weerakkody,Niranjala
TI  - Research methods for media and communication
SN  - 9780195588033
U1  - 302.23072 22
PY  - 2015///
CY  - South Melbourne
PB  - Oxford University Press
KW  - BUEsh
KW  - Public relations
KW  - Research
KW  - Advertising
KW  - BUSADM
KW  - October2016
N1  - Glossary : p. 314-324; Index : p. 338-350; Bibliography : p. 325-337
ER  -