TY  - BOOK
AU  - Jackson,Nigel A.
TI  - Promoting and marketing events : : theory and practice 
SN  - 041566733X
U1  - 394.2 22
PY  - 2013///
CY  - Oxford, New York
PB  - Routledge / Taylor & Francis Group
KW  - BUEsh
KW  - Special events
KW  - Marketing
KW  - BUSADM
KW  - October2016
N1  - Index : p. 251-254; Bibliography : p. 236-250
ER  -