TY  - BOOK
AU  - Lewis,Mike,‏ ‎
TI  - Stand out social marketing : : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence 
SN  - 0071794964
U1  - 658.872 22
PY  - 2013///
CY  - New York : 
PB  - McGraw-Hill Companies, 
KW  - BUEsh
KW  - Marketing
KW  - Social aspects
KW  - Customer relations
KW  - BUSADM
KW  - October2016
KW  - November2016
N1  - Index : p.275- 286; Bibliography : p. 269-273
N2  - Competing on the social web isn't enough. You have to stand out! "Stand Out Social Marketing" explains how today's best-known brands draw attention that pays in the crowded space of social media--and how you can do the same for your brand!
ER  -