TY  - BOOK
AU  - French,Jeff
AU  - Gordon,Ross
TI  - Strategic social marketing
SN  - 9781446248621
U1  - 658.8 22
PY  - 2015///
CY  - London
PB  - SAGE
KW  - Social marketing
KW  - BUEsh
KW  - BUSADM
KW  - October2016
N1  - Index : p. 421-429; Includes bibliographical references
ER  -