TY  - BOOK
AU  - Heding,Tilde
AU  - Knudtzen,Charlotte F.
AU  - Bjerre,Mogens
TI  - Brand management: research, theory and practice 
SN  - 9781138804692
U1  - 658.827 22
PY  - 2016///
CY  - Oxon, New York
PB  - Routledge / Taylor & Francis Group
KW  - Brand name products
KW  - Management
KW  - BUEsh
KW  - Branding (Marketing)
KW  - BUSADM
KW  - October2016
N1  - Includes bibliographical references and indexes
ER  -