TY  - BOOK
AU  - Salvatore,Dominick
TI  - Managerial economics: principles and worldwide applications 
SN  - 9780199397150 (paperback)
U1  - 338.5024658 22
PY  - 2015///
CY  - Oxford
PB  - Oxford University Press
KW  - Managerial economics
KW  - BUEsh
KW  - BUSECO
KW  - October2016
N1  - Previous edition: 2012; Includes bibliographical references and index
N2  - Reflecting the highly globalized nature of tastes, production, labour markets, and financial markets in today's world, this book presents the theory of the firm as a unifying theme to examine the managerial decision-making process. Adopting a global perspective, it synthesizes economic theory, decision science, and business administration studies, examining how they interact as a firm strives to reach optimal profitability and efficiency in the face of modern constraints
ER  -