TY  - BOOK
AU  - Alserhan,Baker Ahmad
TI  - The principles of Islamic marketing
U1  - 658.80088297 22
PY  - 2015///
CY  - Surrey, England, Burlington, Vermont
PB  - Gower Publishing Limited, Gower Publishing Company
KW  - Markets
KW  - Islamic countries
KW  - BUEsh
KW  - Commerce
KW  - BUSADM
KW  - September2016
N1  - Index : p. 233-246; Includes bibliographical references; Pt.1, Understanding islamic marketing: Maqasid al shariah and the Islamic economy : an introduction -- Islamic business ideals -- The Islamic market (souq) -- Pt.2, The Islamic marketing mix:
The Islamic product (tayyibat) -- Islamic pricing practices --
Islamic promotions and promoting to Muslims -- Islamic logistics (halal logistics) -- Pt.3, Issues in Islamic marketing:
Muslim consumer behaviour -- Islamic branding : concepts and background -- Islamic branding 2: brands as good deeds --
Islamic hospitality -- Islamic marketing and branding : a strategic perspective
N2  - Covering the aspects and values of Islamic business thought, this title provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It identifies the features of the Islamic structure of International Marketing practices and ethics
ER  -