TY  - BOOK
AU  - Zeiser,Anne
TI  - Transmedia marketing: from film and tv to games and digital media 
SN  - 9780415716116 (pbk.)
U1  - 302.230688 22
PY  - 2015///
CY  - Burlington, Oxon
PB  - Focal Press Taylor & Francis Group
KW  - Mass media
KW  - Marketing
KW  - BUEsh
KW  - Digital media
KW  - Technological innovations
KW  - BUSADM
KW  - COMAME
KW  - May2016
N1  - American film market presents Transmedia marketing : from film and tv to games and digital media; Index : p. [431]-450
ER  -