TY  - BOOK
AU  - Giansante,Gianluca
TI  - Online political communication: how to use the web to build consensus and boost participation 
SN  - 9783319176161 (pbk.)
U1  - 320.014 22
PY  - 2015///
CY  - Cham
PB  - Springer
KW  - Communication in politics
KW  - BUEsh
KW  - Internet
KW  - Social aspects
KW  - Political aspects
KW  - COMAME
KW  - April2016
N1  - Includes bibliographical references
N2  - This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus, and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies
ER  -