TY  - BOOK
AU  - West,Douglas C.
AU  - Ford,John B.
AU  - Ibrahim,Essam
TI  - Strategic marketing: creating competitive advantage 
SN  - 9780199684090 (pbk.)
U1  - 658.8101 22
PY  - 2015///
CY  - Oxford
PB  - Oxford University Press
KW  - Marketing
KW  - Decision making
KW  - BUEsh
KW  - Management
KW  - BUSADM
KW  - March2016
KW  - November2016
N1  - Index : p. [553]-571; Includes bibliographical references
ER  -