TY  - BOOK
AU  -  Severin,Werner J.
AU  - Tankard,James W.
TI  - Communication theories: origins, methods, and uses in the mass media  
SN  - 0801333350 (alk. paper)
U1  - 302.23 22
PY  - 2001///
CY  - New York
PB  - Addison Wesley Longman
KW  - Mass media
KW  - BUEsh
KW  - Communication
KW  - COMAME
KW  - March2016
N1  - Index : p. 401-411; Includes bibliographical references
ER  -