TY  - BOOK
AU  -  Severin,Werner J.
AU  - Tankard,James W.
TI  - Communication theories: origins, methods and uses in the mass media 
SN  - 9781292042855 (paperback)
U1  - 302.23 22
PY  - 2014///
CY  - Harlow
PB  - Pearson Education Limited
KW  - Mass media
KW  - BUEsh
KW  - Communication
KW  - COMAME
KW  - March2016
N1  - Index : p. 401-411; Includes bibliographical references
ER  -