TY  - GEN
AU  - Armstrong, Gary              
AU  - Kotler,Philip
TI  - Marketing: an introduction 
SN  - 0131865919 (alk. paper)
U1  - 658.8 
PY  - 2007///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall,2007
KW  - Marketing
N1  - Kotler's name appears first on the earlier ed; Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip0519/2005027193.html
ER  -