TY  - BOOK
AU  - Haydon,John
TI  - Facebook marketing for dummies
T2  - For dummies
SN  - 9781118951323
U1  - 658.872 22
PY  - 2015///
CY  - Hoboken
PB  - John Wiley & Sons
KW  - Facebook (Electronic resource)
KW  - Internet advertising
KW  - BUEsh
KW  - Online social networks
KW  - Viral marketing
KW  - BUSADM
KW  - February2016
N1  - Index : p. 305-320; Getting started with Facebook marketing -- Building your Facebook presence -- Engaging with your customers and prospects on Facebook -- Marketing beyond the Facebook page -- The part of tens
N2  - If you're trying to plan or refine a Facebook marketing campaign, this book will help you grasp the psychology of the Facebook user, build your fan base, and integrate Facebook marketing with your other marketing strategies. Hayden shows you how to build a social networking presence, promote your page, and target specific audiences
ER  -