TY  - BOOK
AU  - Singh,Shiv
AU  - Diamond,Stephanie
TI  - Social media marketing for dummies
T2  - For dummies
SN  - 9781118985533
U1  - 658.872 22
PY  - 2015///
CY  - Hoboken
PB  - John Wiley & Sons
KW  - Internet marketing
KW  - BUEsh
KW  - Online social networks
KW  - Consumer behavior
KW  - BUSADM
KW  - February2016
N1  - Index : p. 395-408; Introduction -- Getting started with social media marketing -- Practicing SMM on the social web -- Reaching your audience via mainstream social platforms -- Getting your message to connectors -- Old marketing is new again with SMM -- The part of tens
N2  - Social media marketing is a fast, affordable, and effective way to reach your customers-- but it's competitive and always evolving. Singh and Diamond distill the core concepts, trends, and recommendations to help you get approachable guidance on using social media to maintain your rep as a marketing maven
ER  -