TY  - BOOK
AU  - Thibeault,Jason
AU  - Wadsworth,Kirby
TI  - Recommend this !: delivering digital experiences that people want to share 
SN  - 9781118836699 (hbk.)
U1  - 658.872 22
PY  - 2014///
CY  - Hoboken
PB  - John Wiley & Sons
KW  - Viral marketing
KW  - BUEsh
KW  - Consumer behavior
KW  - BUSADM
KW  - February2016
N1  - Index : p. 247-258; Bibliography : p. 237-246
ER  -