TY  - BOOK
AU  - Hedin,Hans
AU  - Hirvensalo,Irmeli
AU  - Vaarnas,Markko
TI  - The handbook of market intelligence: understand, compete and grow in global markets 
SN  - 9781118923627 (cloth : alk. paper)
U1  - 658.83 22
PY  - 2014///
CY  - West Sussex
PB  - John Wiley & Sons
KW  - Business intelligence
KW  - BUEsh
KW  - Marketing research
KW  - BUSADM
KW  - February2016
N1  - Index : p. [267]-276; Includes bibliographical references; Preface to the second edition -- About the authors -- About global intelligence alliance -- Market intelligence in global organizations -- Market intelligence : drivers and benefits -- Market intelligence in global organizations : survey findings in 2013 -- Roadmap to world class market intelligence -- Key success factors of world class market intelligence -- Intelligence scope : determining the purpose, target groups and focus areas of an intelligence program -- Intelligence process : turning random data into meaningful insight -- Intelligence deliverables : building a high-impact market intelligence product portfolio -- Intelligence tools : collecting, storing and disseminating intelligence -- Intelligence organization : the people and resources that generate the impact -- Intelligence culture : engaging the organization in market intelligence -- Market intelligence for key user groups -- Market intelligence for current awareness across the organization -- Market intelligence for strategic planning -- Market intelligence for marketing, sales and account management -- Market intelligence for innovation and product life cycle management -- Market intelligence for supply chain management -- Developing world class market intelligence programs -- Implementing market intelligence programs -- How to develop an existing market intelligence program for greater impact -- Measuring the impact of mi -- Trends in market intelligence -- Index
ER  -