TY  - BOOK
AU  - Pepall,Lynne
AU  - Richards,Daniel Jay
AU  - Norman,George
TI  - Contemporary industrial organization: a quantitative approach 
SN  - 9780470591802 (hardback : alk. paper)
U1  - 338.6 22
PY  - 2011///
CY  - Hoboken
PB  - John Wiley & Sons
KW  - Industrial organization (Economic theory)
KW  - Mathematical models
KW  - BUEsh
KW  - Industrial organization
KW  - BUSECO
KW  - February2016
N1  - Index : p. 551-558; Includes bibliographical references; Machine generated contents note: Part I Microeconomic Foundations -- 1. Industrial Organization and Imperfect Competition: What, How, and Why? -- 2. Basic Microeconomics -- 3. Technology and Cost Relationships -- 4. Market Structure and Market Power -- Part II Price and Non-Price Tactics for Firms with Market Power -- 5. Price Discrimination and Monopoly -- 6. Price Discrimination, Product Variety, Bundling & Tying -- Part III Oligopoly and Strategic Interaction -- 7. Basic Models of Imperfect Competition -- 8. Dynamic Games and First and Second Movers -- 9. Entry Deterrence and Predation -- 10. Price Fixing and Repeated Games -- Part IV Contractual Relationships Between Firms -- 11. Horizontal Mergers -- 12. Vertical and Conglomerate Mergers -- 13. Vertical Restraints -- Part V Topics in Non-Price Competition: Advertising and Research and Development -- 14. Advertising, Market Power, and Information -- 15. Research and Development -- 16. Patents and Patent Policy -- Part VI Special Topics: Networks and Strategic Trade Policy -- 17. Network Markets
N2  - "Managers who are looking to gain a better understanding of today's industrial environment will appreciate this text. It offers a comprehensive examination of the field. Empirical applications are integrated throughout the chapters to provide relevant examples. Discussions are included on price discrimination as it relates to monopolies and product varieties. Basic models of imperfect competition are presented. Entry deterrents and price fixing are also examined in more detail. Managers will then learn how to apply this information as they build a successful organization"--
ER  -