TY  - BOOK
AU  - Engel,James F.
TI  - Promotional strategy: an integrated marketing communication approach 
SN  - 1893673057
U1  - 658.8 22
PY  - 2000///
CY  - Cincinnati
PB  - Pinnaflex Educational Resources
KW  - Marketing
KW  - BUEsh
KW  - Communication in marketing
KW  - Advertising
KW  - BUSADM
KW  - February2016
N1  - Index : p. 673-688; Includes bibliographical references
ER  -