TY  - BOOK
AU  - Mohr,Jakki J.
AU  - Sengupta,Sanjit
AU  - Slater,Stanley F.
TI  - Marketing of high-technology products and innovations
T2  - Pearson custom library
SN  - 9781292040332 (paperback)
U1  - 658.8 22
PY  - 2014///
CY  - Harlow
PB  - Pearson Education Limited
KW  - High technology industries
KW  - Marketing
KW  - Textbooks
KW  - BUEsh
KW  - BUSADM
KW  - December2015
N1  - Index : p. 527-542; "Jakki Mohr/Sanjit Sengupta/Stanley Slater"--Table of contents; Adapted for use outside the U.S. and Canada from the standard third edition, ©2010; Originally published as: Marketing of high-technology products and innovations / Jakki Mohr. 2001; Publication date from publisher's website; Includes bibliographical references
ER  -