TY  - BOOK
AU  - Qualman,Erik
TI  - Socialnomics: how social media transforms the way we live and do business 
SN  - 9781118232651 (pbk. : alk. paper)
U1  - 658.872 22
PY  - 2013///
CY  - Hoboken
PB  - John Wiley & Sons
KW  - Social media
KW  - Economic aspects
KW  - BUEsh
KW  - Internet marketing
KW  - Social networks
KW  - BUSADM
KW  - August2015
KW  - December2015
N1  - Index : p. 313-316; Bibliography : p. 299-310; Foreword -- Acknowledgments -- About this book -- Introduction -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- What we can learn from politics -- I care more about what my neighbor thinks than what google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next steps for companies and the "glass house generation" -- Social media rolodex and resources -- Social ROI -- Social success secrets (give them to me now!) --  Blogging : what works -- 100+ social media tools -- Making viral videos -- Social media for B2B -- Case studies -- Faqs -- Teacher and company resources & exercises -- About the author
ER  -