TY  - BOOK
AU  - Jeffery,Mark
TI  - Data-driven marketing: the 15 metrics everyone in marketing should know 
SN  - 9780470504543 (cloth)
U1  - 658.83 22
PY  - 2010///
CY  - Hoboken
PB  - John Wiley & Sons
KW  - Marketing research
KW  - BUEsh
KW  - Marketing
KW  - Mathematical models
KW  - Case studies
KW  - BUSADM
KW  - August2015
KW  - December2015
N1  - Index : p. 285-298; Bibliography : p. 279-283
ER  -