TY  - BOOK
AU  - Dibb,Sally
AU  - Simkin,Lyndon
TI  - Marketing essentials
SN  - 1408073684
U1  - 658.8 22
PY  - 2013///
CY  - Hampshire
PB  - Cengage Learning EMEA
KW  - Marketing
KW  - Textbooks
KW  - BUEsh
KW  - BUSADM
KW  - August2015
KW  - December2015
N1  - Glossary : p. 500-515; Index : p . 516-521; Bibliography : p. 488-499
ER  -