TY  - BOOK
AU  - Thomke,Stefan H.
TI  - Managing product and service development: text and cases  
SN  - 007110755X 
U1  - 658.575 22
PY  - 2007///
CY  - Boston
PB  - McGraw-Hill / Irwin
KW  - New products
KW  - Management
KW  - BUEsh
KW  - Production management
KW  - BUSADM
KW  - August2015
KW  - November2015
N1  - Index : p. 577-592; Includes bibliographical references
ER  -