TY  - BOOK
AU  - Strong,Helen
TI  - Marketing and management models : : a guide to understanding and using business models 
T2  - Marketing strategy collection
SN  - 1606499629
U1  - 658.4033 22
PY  - 2014///
CY  - New York
PB  - Business Expert Press
KW  - BUEsh
KW  - Marketing
KW  - Management
KW  - Mathematical models
KW  - Industrial management
KW  - BUSADM
KW  - August2015
KW  - December2015
N1  - Index : p. 227-231; Bibliography : p. 219-225
ER  -