TY  - BOOK
AU  - Gunelius,Susan
TI  - 30-minute social media marketing: step-by-step techniques to spread the word about your business fast and free 
SN  - 0071743812 (alk. paper)
U1  - 658.872 22
PY  - 2011///
CY  - New York
PB  - McGraw-Hill
KW  - Internet marketing
KW  - BUEsh
KW  - Online social networks
KW  - BUSADM
KW  - August2015
KW  - December2015
N1  - Glossary : p. 250-253; Index : p. 255-260; Bibliography : p. 254; Part I. Get started : the who, what, and why of social media marketing. What is social media marketing? ; Why are businesses using social media marketing? ; Who is doing it right and wrong? ; Warning : one size does not fit all ; Before you begin : perceptions, honesty, and giving up control -- Part II. Test the water : the where of social media marketing. Analyzing social media marketing tools ; Blogging ; Microblogging ; Social networking ; Social bookmarking and content sharing ; Audio and video ; E-books, reviews, webinars, and other social media marketing opportunities -- Part III. Dive in for 30 minutes a day : the how of social media marketing. Indirect marketing ; Brand building ; Building relationships and communities ; Word-of-mouth marketing ; Expanding reach and establishing position ; Direct marketing and promotions -- Part IV. Maintaining social media marketing momentum over the long term. Integrating with traditional marketing ; Following the rules of social media marketing ; Measuring results, testing, tweaking, and trying again ; Bringing it all together -- Appendix A. Twitter cofounder Biz Stone reflects on Twitter in 2009 -- Appendix B. Resources and help -- Appendix C. Social media marketing plan worksheet
ER  -